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Quantitative Research
For quantitative research projects, the methodology implemented depends on the study’s nature, objectives, and required timeline.
Sample selection is designed to align with the study’s objectives and target population. CYMAR employs proprietary software to create sampling frames for the random selection of participants.
All quantitative interviews are conducted digitally: CAPI (Computer-Aided Personal Interviewing), CAWI (Computer-Aided Web Interviewing), and CATI (Computer-Aided Telephone Interviewing).
Utilizing advanced software solutions, CYMAR provides clients with detailed and comprehensive analysis, delivering actionable insights to support informed decision-making.
CYMAR Market Research Ltd. specializes in the following types of primary quantitative studies:
Ad Hoc Studies
- Consumer behavior tracking
- Market penetration analysis
- Habits and attitudes research
- Business image and brand equity evaluation
- Concept, product, and service testing
- Customer and employee satisfaction surveys
- Service quality assessments
- Customer segmentation analysis
Communication Campaign Studies
- Pre-testing of communications
- Day-after-recall surveys
- Communication effectiveness evaluations
Social and Political Polls
- Socioeconomic studies
- Image and approval rating assessments
- Voting intention
Mystery shopper studies
- Assessment of level of service
Our Services
Qualitative Research
Qualitative research serves as a highly effective method for thoroughly exploring an issue, uncovering the underlying perceptions and reasoning that influence various attitudes and behaviors. To achieve this, CYMAR utilizes both focus groups and in-depth interviews.
Focus groups:
Focus groups are held in either purpose-built facilities or online, and are led by a skilled and experienced moderator.
For a more comprehensive experience, representatives of the client are invited to watch the focus groups, as they are being conducted, either onsite through a one-way mirror, or through live streaming, The capacity for simultaneous translation of the sessions into other languages is also available upon request.
In depth interviews:
One-on-one in depth interviews are particularly effective for product concept development and for understanding the opinions and attitudes of target groups that are challenging to reach through other research methods.
These are conducted by senior members of the research team, which have the expertise and adaptability to extract valuable and essential insights from respondents.
